Search Visibility Audit

Current

.apaw-product{ --bg:#fffaf4; --panel:#ffffff; --soft:#f8f4ee; --border:#eadfce; --text:#3f342c; --heading:#2f261f; --muted:#5d5147; --accent:#8b6b4a; --radius:20px; background:var(--bg); color:var(--text); padding:22px 16px 40px; } .apaw-product *{box-sizing:border-box;} .apaw-inner{max-width:1120px;margin:0 auto;} .apaw-product h2,.apaw-product h3{color:var(--heading);margin:0;} .apaw-product p{color:var(--muted);line-height:1.7;margin:0;} .apaw-product a{color:var(--heading);text-decoration:none;border-bottom:1px solid rgba(139,107,74,.28);} .apaw-hero{background:#fff;border:1px solid var(--border);border-radius:24px;padding:24px;margin-bottom:14px;} .apaw-eyebrow{text-transform:uppercase;letter-spacing:2px;font-size:12px;color:#7a6d5d;margin-bottom:8px;} .apaw-hook{font-size:clamp(26px,3vw,38px);line-height:1.12;font-weight:700;color:var(--heading);margin-bottom:12px;} .apaw-lead{font-size:16px;max-width:920px;margin-bottom:12px;} .apaw-boldline{color:var(--heading);font-weight:700;font-size:15px;} .apaw-pills{display:flex;flex-wrap:wrap;gap:8px;margin-top:16px;} .apaw-pill{border:1px solid var(--border);background:var(--soft);border-radius:999px;padding:8px 12px;font-size:13px;color:var(--heading);} .apaw-grid{display:grid;grid-template-columns:1fr 1fr;gap:14px;margin-bottom:14px;} .apaw-card{background:#fff;border:1px solid var(--border);border-radius:var(--radius);padding:20px;} .apaw-card h3{font-size:20px;margin-bottom:10px;} .apaw-card ul{margin:0;padding-left:18px;} .apaw-card li{color:var(--muted);line-height:1.75;margin-bottom:6px;} .apaw-feature{background:#fff;border:1px solid var(--border);border-radius:var(--radius);padding:20px;margin-bottom:14px;} .apaw-feature h2{font-size:25px;margin-bottom:10px;} .apaw-feature-row{display:grid;grid-template-columns:repeat(4,1fr);gap:10px;margin-top:14px;} .apaw-feature-box{background:var(--soft);border:1px solid var(--border);border-radius:16px;padding:14px;} .apaw-feature-box strong{color:var(--heading);display:block;margin-bottom:5px;} .apaw-feature-box span{color:var(--muted);font-size:14px;line-height:1.55;} .apaw-routine{background:#fff;border:1px solid var(--border);border-radius:var(--radius);padding:20px;margin-bottom:14px;} .apaw-routine h3{font-size:21px;margin-bottom:8px;} .apaw-routine p{margin-bottom:8px;} .apaw-routine-item{padding:12px 0;border-bottom:1px solid var(--border);} .apaw-routine-item:last-child{border-bottom:0;padding-bottom:0;} .apaw-routine-item strong{color:var(--heading);display:block;margin-bottom:4px;} .apaw-routine-item span{color:var(--muted);font-size:14px;line-height:1.6;} .apaw-cta{background:linear-gradient(180deg,#f8f4ee 0%,#fffaf4 100%);border:1px solid var(--border);border-radius:24px;padding:22px;text-align:center;margin-bottom:14px;} .apaw-cta h2{font-size:25px;margin-bottom:8px;} .apaw-details{background:#fff;border:1px solid var(--border);border-radius:16px;margin-bottom:10px;overflow:hidden;} .apaw-details summary{cursor:pointer;padding:15px 16px;font-weight:700;color:var(--heading);list-style:none;} .apaw-details summary::-webkit-details-marker{display:none;} .apaw-details summary:after{content:"+";float:right;color:var(--accent);font-size:20px;} .apaw-details[open] summary:after{content:"–";} .apaw-details-body{border-top:1px solid var(--border);padding:14px 16px 16px;color:var(--muted);line-height:1.7;} .apaw-details-body ul{margin:0;padding-left:18px;} .apaw-details-body li{margin-bottom:5px;} @media(max-width:850px){.apaw-grid,.apaw-feature-row{grid-template-columns:1fr;}.apaw-hero,.apaw-card,.apaw-feature,.apaw-routine,.apaw-cta{padding:18px;}} Standard Soap Bar A citrus bar should wake you up—not wear your skin out. Pulp Friction Soap Bar is a bright, citrus-forward cleansing bar designed to refresh your routine while still giving a balanced, comfortable wash. Poppy seeds add light texture, while a simple oil-and-butter base keeps the lather smooth and the rinse clean. The feel: fresh citrus cleanse with light texture and a clean, balanced finish. Fresh Citrus Light Exfoliation Daily Cleanse Vegan Cruelty Free Made in USA Why you’ll want it Gives a bright, refreshing cleanse without feeling harsh Adds light texture for a more interesting wash feel Keeps daily showers feeling clean and energized Balances freshness with a smooth rinse Best for Morning showers or reset routines Normal skin types People who like fresh, citrus-forward scents Light exfoliation without a full scrub bar Why it works This bar uses a balanced blend of cleansing oils and conditioning butters to keep the wash effective without feeling overly aggressive. Coconut oil provides cleansing power, while olive, sunflower, and shea butter soften the overall feel. Poppy seeds add a light texture without turning the bar into a full exfoliating scrub. Coconut Oil Creates cleansing strength and lather lift. Olive + Sunflower Help maintain a smoother, more balanced wash. Shea Butter Adds a softer, more comfortable skin feel. Poppy Seeds Provide light texture for a more dynamic wash experience. Texture + finish Smooth lather with a subtle pop of texture from poppy seeds. Rinses clean and refreshed without leaving skin feeling stripped. Scent experience Bright citrus notes lead with a fresh, energizing feel that makes this bar ideal for mornings or anytime you want a clean reset. What makes it different Many citrus soaps feel sharp or drying. Pulp Friction is designed to keep the freshness while smoothing out the experience with a more balanced oil base and a softer rinse, making it usable every day instead of just occasionally. Build a better routine Pair it with these products for a fresh, energized routine: Sunset Bonfire Sugar Scrub Use after cleansing when you want a smoother, more polished finish. Lit Lotion Bar Follow with targeted moisture for dry areas after your shower. Balmy Behavior Use for barrier support on rough spots that need extra care. Fresh cleanse. Light texture. Everyday reset. Keep your routine feeling clean, bright, and balanced without overdoing it. Ingredients Coconut Oil, Canola Oil, Soybean Oil, Shea Butter, Water, Sodium Hydroxide, Olive Pomace Oil, Sunflower Oil, Fragrance Oil, Poppy Seeds. How to Use Lather with water and apply to wet skin. Rinse thoroughly. Allow bar to dry between uses for best longevity. Product Standards Vegan Cruelty Free Made in USA Phthalate Free Paraben Free Sulfate Free Safety & Care For external use only. Avoid eyes. Discontinue use if irritation occurs. Store in a dry area between uses.