Search Visibility Audit

Mummi (mummi.com.au)

Search Visibility Score
25
out of 100

With SEO Aligner: ~80/100

How Google & AI search engines see your store · 5 free rewrites every month, forever
41
Products Scanned
163
Variants
146
Images
197
Issues Found

Score Breakdown - how we calculated 25/100:

Starting score100
Missing SEO meta tags (41)−62
Missing product category (41)−20
Images missing alt text (146/146) (146)−15
Duplicate descriptions (10)−10
Your score25/100

Your Brand Voice

We analyzed your product data to understand your brand - here's what search engines see:

Warm and friendly Refined Nursing & Postpartum Apparel

Target audience: New mothers, typically 28-40, who value comfort and thoughtful design as much as functionality during the postpartum period. They seek intimate apparel that feels luxurious and feminine, not just practical, and are willing to invest in pieces that help them feel confident and cared for while navigating the demands of nursing.

Search Optimization: “EMMA ROBE”

This product had a blank or thin description. Here's what it looks like after a rewrite in your brand voice:

Current

Our comfortable and stylish Emma robe is made from lace and features satin detailing. It’s soft, durable, and ideal for lounging around or working from home in style. Pair with our Ava camisole for a refined loungewear look.   Convenient kimono style, with waist tie Made for comfort from lace and satin Regular fit Designed and manufactured in Brazil

Optimized for Search

Welcome the Emma robe, a piece designed for new mothers seeking both style and postpartum comfort. Crafted with thoughtful design from soft lace and elegant satin detailing, this nursing-friendly kimono-style robe offers gentle support and a beautiful fluid drape. It features a convenient waist tie and a regular fit, ideal for refined lounging or working from home. Proudly designed and manufactured in Brazil, the Emma robe is a luxurious addition to your intimate apparel.

Generated SEO Meta Tags Title: EMMA ROBE - Nursing-Friendly Lace & Satin Kimono | Mummi Description: Discover the EMMA ROBE by Mummi. This nursing-friendly lace & satin kimono offers postpartum comfort, gentle support, and a fluid drape. Thoughtfully designed for new mothers.

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